What is Content Marketing?
Content marketing is giving congruent content to your desired target audience to drive interest in your organization (business or nonprofit) through planning, creating, distributing, sharing, and publishing material (such as videos, blogs, and social media posts).
Content marketing is not about promoting your products, your brand, or your organization. It is about giving your audience information/content that will be useful, brings value, is relevant, and consistent to attract and retain customers or donors.
Content marketing is educating your audience and solving their pain points and challenges.
Why do Content Marketing?
Creating free quality content for your audiences is a great way to combat the distractions on social media and build a relationship with them.
As an organization, content marketing can help with:
- improving brand awareness
- connecting and engaging with your target audience
- building brand loyalty
- owning your own media/content instead of borrowing from other organizations
- improving your social media strategy
- helping your SEO ranking by producing unique, quality content
- addressing issues your audience cares about rather than just promoting your organization
- driving traffic and leads to your organization
So, how can you succeed at content marketing? Read IMMIX Marketing’s blog to find out more.
This post was written by IMMIX Marketing.
Danae Labocki, Chad Crawford, and the IMMIX team are passionate about seeing local organizations succeed so Greater Akron will continue to be a great place to work, serve, and live!
